After 40 Years ...Rolling Stone shrinks.

RollingStone is one of my favorite magazines, I've had subscriptions to it that I've paid for, as well as subscriptions that I've gotten for free, but overall it's one of the greatest magazines to read for anything. There's sports in there, there's literature in there, movies, and obviously music. 

RS was founded in 1967 by editor Jann Wenner and music critic Ralph Gleason. It was always controversial - especially when it started it's political coverage with Hunter S. Thompson (who wrote Fear and Loathing in Las Vegas) and only changed it's format once in the 90's by trying to get to a younger audience. Sales rose, but it was slammed critically because it turned into a crappy magazine. It eventually went back to being it's mixture of politics, music, etc, but sales declined, however circulation rose. 

Anywho, RS is going to shrink itself to the size of a regular magazine.